Artists have a unique place in our society, contributing to our cultural heritage and inspiring us with their creativity. When artists pass away, their estates and trusts are responsible for preserving and promoting their work, ensuring their legacy lives on.

As the world becomes increasingly digitized, the importance of a robust online presence for hotels cannot be overstated. Digital marketing for hotels, including content marketing and search engine optimization (SEO), are crucial tools in ensuring that hotels remain competitive in a constantly evolving landscape. In particular, great content and an incredible digital experience can make the actual selling of a hotel room much easier.

The goal of agencies is to allow our stakeholders to be wildly successful and meet or exceed their professional goals. We all want the best for our clients. So, how can agencies work together? By positioning an agency as the agency of record.

In the highly competitive hospitality industry, it's essential for hotels to stay ahead of the curve in terms of SEO. After all, if you want your website to be seen by potential customers, it needs to rank well on search engine results pages (SERPs). But how can hotels do research to understand what their competitors are doing for SEO?

SEO optimization can be used strategically to maximize your online presence, draw more guests through targeted web traffic, and ultimately ensure long-term success.

As an artist estate or trust, it is essential to understand how SEO and digital marketing can help you maximize your reach and monetize your content.

Email marketing is the easiest, most consistent, effective way to keep an artist top of mind. Social media algorithms can change, print and paid media is expensive and one-off, but email marketing? That tactic is magical because once you get an email address, you can generally continue to communicate with them for years.

Hotels have enough to worry about for marketing, but they cannot forget about some basic, necessary SEO best practices. This will get them started.