Why Great Content Makes Selling Easy For Hotels
As the world becomes increasingly digitized, the importance of a robust online presence for hotels cannot be overstated. Digital marketing for hotels, including content marketing and search engine optimization (SEO), are crucial tools in ensuring that hotels remain competitive in a constantly evolving landscape. In particular, great content and an incredible digital experience can make the actual selling of a hotel room much easier.
Examples of exceptional hotel content
To begin, let's look at some examples of hotels that have exceptional content.
Montage Kapalua Bay
First, for hotels with over 100 rooms, we have the Montage Kapalua Bay in Maui, Hawaii. Their website features stunning visuals of the property, including:
Photos of the rooms
Images of the pool, with and without people.
Highlights pictures of the beach.
Showcase imagery of the food at their restaurants.
Additionally, they provide detailed descriptions of their amenities and activities, allowing potential guests to envision themselves having a fantastic time at the hotel. This content creates trust and a desire to book a stay.
Inns of Aurora
With multiple properties throughout town, we have the Inns of Aurora in upstate New York. To best position themselves with content marketing as an escape from the hustle and bustle of everyday life, they use:
Images of nature
Photos highlighting their outdoor activities of the Finger Lakes
Language and images creating the ambiance of a relaxing atmosphere.
The Inns of Aurora also offers immersive virtual tours of their rooms and common spaces, making it easy for guests to get a feel for the property before they arrive.
Headlands Lodge & Spa
Headlands Lodge & Spa on the Oregon coast is a beautiful hotel with just over 50 rooms. The landscape and the views from the property is the highlight for Headlands, so they use their website to showcase the stunning natural beauty of their location, featuring breathtaking photos of the surrounding landscape. To enhance and embrace their pristine location, Headlands uses content and imagery to highlight their commitment to sustainability and eco-friendliness, appealing to guests who prioritize environmental responsibility.
Content as a differentiator for hotels
What all of these hotels have in common is that they use content to position themselves as trusted resources for their guests. The Detailed information about their amenities and activities showcase their unique selling points, creating an emotional connection with potential guests through visually stunning content. The trust they build through content and content marketing makes the final booking so much easier for a guest.
This type of content marketing is incredibly effective for hotels because it allows potential guests to see themselves at the property, understand why they want to spend the money, and just need to finish the reservation. By creating a digital experience that is trustworthy and engaging, hotels can make the actual selling of a hotel room much easier.
Content marketing as an SEO benefit
Moreover, having great content can also boost a hotel's SEO ranking, making it easier for potential guests to find them in search engines. Carefully chosen keywords and high-quality content, driven by unique on-site experiences, can help bolster a website’s rankings and increase its organic traffic through its visibility.
Final thoughts
In conclusion, digital marketing for hotels, content marketing for hotels, and SEO for hotels are all crucial tools in ensuring that hotels remain competitive in a constantly evolving landscape. Great content and an incredible digital experience can make the actual selling of a hotel room much easier by creating trust, engagement, and emotional connections with potential guests. By investing in content marketing, hotels can position themselves as trusted resources for their guests, boost their SEO ranking, and ultimately drive more bookings.
You can rely on Bend to deliver efficient and trustworthy solutions for your hotel's digital marketing requirements, no matter what they may be.
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